table 1
Receptivity to Healthcare Advertising
|
q21
I am not worried about using a hospital service I see advertised q25 I pay a lot of attention to ads about healthcare |
Critically Discerning
|
Wisely Frugal
|
Traditionalist
|
Family Centered
|
Family Driven
|
Healthcare Driven
|
Ind. Healthy
|
Naturalist
|
Receptivity to Healthcare Advertising
q21
I am not worried about using a hospital service I see advertised
I am not worried about using a hospital service I see advertised
|
Critically Discerning
|
Wisely Frugal
|
Traditionalist
|
Family Centered
|
Family Driven
|
Healthcare Driven
|
Ind. Healthy
|
Naturalist
|
q25
I pay a lot of attention to ads about healthcare
I pay a lot of attention to ads about healthcare
|
Critically Discerning
neutral
|
Health Contented
|
Wisely Frugal
|
Traditionalist
|
Family Centered
|
Family Driven
|
Healthcare Driven
|
Ind. Healthy
|
Naturalist
|
Level of healthcare information seeking
|
q1
I look for health information so that I can choose from different health care treatment q10 If I had to be hospitalized, I would compare the hospitals near me before deciding where to go |
Critically Discerning
|
Wisely Frugal
|
Traditionalist
|
Family Centered
|
Family Driven
|
Healthcare Driven
|
Independently Healthy
|
Naturalist
|
Trust in medical professionals
|
q13
Most doctors and nurses are not as good at what they to as we hear they are q17 Doctors often try new drugs on their patients without knowing all the side effects |
Critically Discerning
|
Wisely Frugal
|
Traditionalist
|
Family Centered
|
Family Driven
|
Healthcare Driven
|
Independently Healthy
|
Naturalist
|
Propensity to experiment with healthcare alternatives
|
q22
I try to use vitamins, herbs, and home remedies instead of drugs to cure illness and keep myself healthy |
Critically Discerning
|
Wisely Frugal
|
Traditionalist
|
Family Centered
|
Family Driven
|
Healthcare Driven
|
Independently Healthy
|
Naturalist
|
Involvement in healthcare decision-making
|
q14
When I get sick, I count on others close to me to tell me where to go and who I should see |
Critically Discerning
|
Wisely Frugal
|
Traditionalist
|
Family Centered
|
Family Driven
|
Healthcare Driven
|
Independently Healthy
|
Naturalist
|
Price Concern
|
q2
If doctors and hospitals advertised their prices, I would certainly shop more by price q4 I have tried to save money by shopping for healthcare |
Critically Discerning
|
Wisely Frugal
|
Traditionalist
|
Family Centered
|
Family Driven
|
Healthcare Driven
|
Independently Healthy
|
Naturalist
|
Quality Concern
|
q18
If doctors in my area charged different fees, I would never go to the lowest priced doctor q23 I will pay more for quality healthcare rather than less for care that is just ok |
Critically Discerning
|
Wisely Frugal
|
Traditionalist
|
Family Centered
|
Family Driven
|
Healthcare Driven
|
Independently Healthy
|
Naturalist
|
Level of being health proactive
|
q3
When it comes to my health, I rarely plan ahead and usually take things as they come |
Critically Discerning
|
Wisely Frugal
|
Traditionalist
|
Family Centered
|
Family Driven
|
Healthcare Driven
|
Independently Healthy
|
Naturalist
|
Involvement in family health
|
q7
I like being the one to decide where we get our family healthcare q9 Members of my family take care of their own health q15 If my family has average health, I am satisfied |
Critically Discerning
|
Wisely Frugal
|
Traditionalist
|
Family Centered
|
Family Driven
|
Healthcare Driven
|
Independently Healthy
|
Naturalist
|
Health Emphasis and Involvement
|
q5
I often play in active or competitive sports q11 I am always on the lookout for information about nutrition and healthy dieting |
Critically Discerning
|
Wisely Frugal
|
Traditionalist
|
Family Centered
|
Family Driven
|
Healthcare Driven
|
Independently Healthy
|
Naturalist
|
Propensity to avoid healthcare
|
q8
I only seek help from doctors or therapists when I am really sick because it is too expensive q12 I do not seek help from doctors unless I am really sick or injured |
Critically Discerning
|
Wisely Frugal
|
Traditionalist
|
Family Centered
|
Family Driven
|
Healthcare Driven
|
Independently Healthy
|
Naturalist
|