Traditionalist: Q9 Involvement in family health
Level: Strongly agree
Question: q9
Core statement: Members of my family take care of their own health
Response: Strongly agree
Intrinsic Motivation: I tend to leave family health decisions to someone else. My family members are capable of making their own health decisions. I generally don't get involved unless asked.
Recommendations: Appeals should cater to the individual who either has no, or little, participation in family health matters. To them, no great effort should be expended on working to bring family health to an above average status. Appeals should stress the joys of freedom from family health responsibilities. For this individual, dealing with family health issues is or would be work. The sooner it is handled and the easier it is to take care of quickly, the better. This individual does not want to spend time reading up on what health practices are the best for the family, or becoming the "expert" on what is good for the family.
Themes: Visually, spouses should be portrayed as fulfilling their own healthcare needs. Visuals should de-emphasize other family members (e.g., children) or not show them at all. The individual should be portrayed as doing what is important to them, not their family. Auditory cues should not include family member themes or include the sound of children. Appeals should also cater to the individual who views average family health as adequate.
Further considerations:
Appeal style: Hedonic (focus on creating emotions or fantasy situations intended to capture and hold attention without using a family health context)
Repetitions: High repetitions
Durations: Short duration messages
Complexity: A few key points
Content emphasis: Active, entertaining visuals and message elements that do not focus on family health issues.
Primary medium: Television/radio
Fear appeals: Use light fear appeals
Humor: Use humor
Explicit conclusions: Draw explicit conclusions
Type of argument: Two-sided argument: Give approval to and/or acknowledge the person who does not spend time on family health issues, but then offer them a reason why they need to and how your product or service can help.
Authority appeals: Peer testimonial
Spokesperson: Referent spokesperson (someone customer can easily relate to, a celebrity not associated with family)
Level: Strongly agree
Question: q9
Core statement: Members of my family take care of their own health
Response: Strongly agree
Intrinsic Motivation: I tend to leave family health decisions to someone else. My family members are capable of making their own health decisions. I generally don't get involved unless asked.
Recommendations: Appeals should cater to the individual who either has no, or little, participation in family health matters. To them, no great effort should be expended on working to bring family health to an above average status. Appeals should stress the joys of freedom from family health responsibilities. For this individual, dealing with family health issues is or would be work. The sooner it is handled and the easier it is to take care of quickly, the better. This individual does not want to spend time reading up on what health practices are the best for the family, or becoming the "expert" on what is good for the family.
Themes: Visually, spouses should be portrayed as fulfilling their own healthcare needs. Visuals should de-emphasize other family members (e.g., children) or not show them at all. The individual should be portrayed as doing what is important to them, not their family. Auditory cues should not include family member themes or include the sound of children. Appeals should also cater to the individual who views average family health as adequate.
Further considerations:
Appeal style: Hedonic (focus on creating emotions or fantasy situations intended to capture and hold attention without using a family health context)
Repetitions: High repetitions
Durations: Short duration messages
Complexity: A few key points
Content emphasis: Active, entertaining visuals and message elements that do not focus on family health issues.
Primary medium: Television/radio
Fear appeals: Use light fear appeals
Humor: Use humor
Explicit conclusions: Draw explicit conclusions
Type of argument: Two-sided argument: Give approval to and/or acknowledge the person who does not spend time on family health issues, but then offer them a reason why they need to and how your product or service can help.
Authority appeals: Peer testimonial
Spokesperson: Referent spokesperson (someone customer can easily relate to, a celebrity not associated with family)