population-Focused Messaging & Media

​People in your market differ in their needs, interests, goals, beliefs, perceptual biases, and learning styles. These differences influence:

• The relevance of your message
• Their attention to your message
• Their retention of your message
• Their emotional response to your message
• The likelihood of being positively persuaded by your message

The PATH Engagement Protocols - Messaging and Media make it easy to effectively tailor marketing communications/advertising to segments defined by differing health-related priorities, habits, motivations, and health needs. 

Real Improvements in Health Consumer Response
​​Properly tailored health care advertisements following PATH Engagement Protocols-Messaging and Media guidelines have generated a significant eight percentage point improvement in ad recall, and a highly significant twelve to nineteen percentage point improvement in positive perceptions of product/service use.  

PATH Engagement Protocols – Messaging & Media will:

• Increase audience attention to your message
• Deepen the relevance of your message
• Improve retention of your message
• Improve the liking of your message
• Raise your message’s ability to persuade
• Help you decide how to optimize TV, radio, print, billboard, and online placement

PATH Engagement Protocols - Messaging & Media Licensing