population-Focused Messaging & Media
People in your market differ in their needs, interests, goals, beliefs, perceptual biases, and learning styles. These differences influence:
Real Improvements in Health Consumer Response
Properly tailored health care advertisements following PATH Engagement Protocols-Messaging and Media guidelines have generated a significant eight percentage point improvement in ad recall, and a highly significant twelve to nineteen percentage point improvement in positive perceptions of product/service use.
PATH Engagement Protocols – Messaging & Media will: