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PATH Engagement Protocols

population-Focused Messaging & Media

​People in your market differ in their needs, interests, goals, beliefs, perceptual biases, and learning styles. These differences influence:
  • The relevance of your message
  • Their attention to your message
  • Their retention of your message
  • Their emotional response to your message
  • The likelihood of being positively persuaded by your message
The PATH Engagement Protocols - Messaging and Media make it easy to effectively tailor marketing communications/advertising to segments defined by differing health-related priorities, habits, motivations, and health needs. 

Real Improvements in Health Consumer Response
​​
Properly tailored health care advertisements following PATH Engagement Protocols-Messaging and Media guidelines have generated a significant eight percentage point improvement in ad recall, and a highly significant twelve to nineteen percentage point improvement in positive perceptions of product/service use.  

PATH Engagement Protocols – Messaging & Media will:
  • Increase audience attention to your message
  • Deepen the relevance of your message
  • Improve retention of your message
  • Improve the liking of your message
  • Raise your message’s ability to persuade
  • Help you decide how to optimize TV, radio, print, billboard, and online placement
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PATH Engagement Protocols - Messaging & Media Licensing
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  • Home
    • The PATH >
      • Stages of Adapting to Health
      • Locus of Health Decision-Making Control
      • Predictor of Health Outcomes
      • Benefits
  • Applications
    • Health Consumer Market >
      • Marketing and Advertising
      • CRM
      • Population Health Management
      • Psychographic Segmentation
      • Focus Groups
    • One-to-One >
      • Patient Experience and Satisfaction
      • Patient Engagement
      • Patient Centered Care
      • Disease Management
      • Health Coaching
  • Products
    • Adaptive Health Behavior Inventory
    • PATH Analysis Services
    • PATH Deep Dive
    • PATH Engagement Protocols >
      • One-To-One
      • Messaging & Media
    • PATH Marcomm Analysis
    • Product Licensing
  • Resources
    • Articles
    • White Papers
    • Research >
      • Gender, Age, and Adaptive Health Behavior
      • PATH and Medical Expenditures
      • Dissertation
      • PATH and Type 2 Diabetes
      • AHBI_Brain_Behavior
      • Profiles of Attitudes
    • PATH Reference
    • Book
  • About
  • Contact
    • Dr. Frederick Navarro
  • Blog