Naturalist: Q3 Level of being health proactive
Level: Neutral
Question: q3
Core statement: When it comes to my health, I rarely plan ahead and usually take things as they come
Response: Neither agree nor disagree
Intrinsic Motivation: I think about my health and how I can stay healthy occasionally, but it’s not a big deal. I think about my future health, but sometimes things just come up. There are only so many health issues you can prevent or plan for.
Recommendations: These adults display some attitudes or behaviors that are health proactive. They are generally involved in some activities or behaviors that promote long-term health. Although they may make claims that they try to keep their bodies in top physical shape, their other attitudes and behaviors show that this is only partially true. Advertisements designed for them should acknowledge that other priorities sometimes win out over health concerns for many possible reasons like lack of time, lack of money, or lack of interest, but that time is found for long-term health thinking.
Themes: Visual cues can include medical or non-medical settings (e.g., home, and work place). Visual or auditory cues should show an individual who is in adequate physical shape (e.g., slightly over-weight). The individual should be portrayed in a moderate activity state. The individual should be portrayed as saying things like, "I try to plan ahead for some illness, but you can prevent everything." or "I do some things with long-term health in mind". Or a family member can be portrayed as saying, "My husband tries to look ahead to his health, but…"
Further considerations: Include some detailed information along with the core message (e.g., name, location, why they should like you). Use both long and short phrases in body text to communicate key points and statements of relevance.
Appeal style: Mixture of hedonic (emotional, feeling) and utilitarian (facts, features, and benefits that support efforts at future good health).
Repetitions: Medium repetitions
Durations: Medium duration messages
Complexity: Balance key points with broad based information
Content emphasis: Combine some active visuals with message elements
Primary medium: Mix of television/radio and print
Fear appeals: Use and fear appeals sparingly and carefully
Humor: Use moderate humor
Explicit conclusions: Combine drawing explicit conclusions with letting customer draw explicit conclusions
Type of argument: Use combination of one-sided and two-sided arguments
Authority appeals: Peer testimonial or medical authority
Spokesperson: Balance of referent and expert spokesperson
Level: Neutral
Question: q3
Core statement: When it comes to my health, I rarely plan ahead and usually take things as they come
Response: Neither agree nor disagree
Intrinsic Motivation: I think about my health and how I can stay healthy occasionally, but it’s not a big deal. I think about my future health, but sometimes things just come up. There are only so many health issues you can prevent or plan for.
Recommendations: These adults display some attitudes or behaviors that are health proactive. They are generally involved in some activities or behaviors that promote long-term health. Although they may make claims that they try to keep their bodies in top physical shape, their other attitudes and behaviors show that this is only partially true. Advertisements designed for them should acknowledge that other priorities sometimes win out over health concerns for many possible reasons like lack of time, lack of money, or lack of interest, but that time is found for long-term health thinking.
Themes: Visual cues can include medical or non-medical settings (e.g., home, and work place). Visual or auditory cues should show an individual who is in adequate physical shape (e.g., slightly over-weight). The individual should be portrayed in a moderate activity state. The individual should be portrayed as saying things like, "I try to plan ahead for some illness, but you can prevent everything." or "I do some things with long-term health in mind". Or a family member can be portrayed as saying, "My husband tries to look ahead to his health, but…"
Further considerations: Include some detailed information along with the core message (e.g., name, location, why they should like you). Use both long and short phrases in body text to communicate key points and statements of relevance.
Appeal style: Mixture of hedonic (emotional, feeling) and utilitarian (facts, features, and benefits that support efforts at future good health).
Repetitions: Medium repetitions
Durations: Medium duration messages
Complexity: Balance key points with broad based information
Content emphasis: Combine some active visuals with message elements
Primary medium: Mix of television/radio and print
Fear appeals: Use and fear appeals sparingly and carefully
Humor: Use moderate humor
Explicit conclusions: Combine drawing explicit conclusions with letting customer draw explicit conclusions
Type of argument: Use combination of one-sided and two-sided arguments
Authority appeals: Peer testimonial or medical authority
Spokesperson: Balance of referent and expert spokesperson