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Critically Discerning: Q10 Level of healthcare information seeking  
Level: Neutral

Question: q10 
Core statement: If I had to be hospitalized, I would compare the hospitals near me before deciding where to go
Response: Neither agree nor disagree

Intrinsic Motivation: If I had to be hospitalized, I may or may not compare the hospitals near me before deciding where to go.  I have occasionally spend time exploring health information about specific treatment options or health insurance coverage. It is not something I typically think about. 

Recommendations: These adults may be occasional seekers of health care information.  Advertisements designed for them should provide balance detailed information with features that are attention grabbing and entertaining to attract and hold interest. 

Themes: Visual cues can be medical or non-medical settings.  Visual or auditory cues can include health care professionals portrayed as seeing their role as one of providing the information their patients need (e.g., "My patients count on me to help them sort through healthcare information).  Patients or adults can be portrayed as seeking information themselves and relying on their doctor to help them discern what is correct (e.g., "When I get some health care information, I sometimes run it by my doctor."). Provide some detailed information.

Further considerations: Provide for some detailed information.  Avoid small type fonts or placing key points or statements of relevance within long paragraphs that must be read to find.  Balance the use of short and long phrases.

Appeal style: Mixture of hedonic (emotional, feeling) and utilitarian (facts, features, and benefits)
Repetitions: Medium repetitions
Durations: Medium duration messages
Complexity: Balance key points with broad based information
Content emphasis: Combine some active visuals with message elements
Primary medium: Mix of television/radio and print
Fear appeals: Use fear appeals sparingly and carefully
Humor: Use moderate humor 
Explicit conclusions: Combine drawing explicit conclusions with letter customer draw explicit conclusions
Type of argument: Use combination of one-sided and two-sided arguments
Authority appeals: Peer testimonial or medical authority
Spokesperson: Balance of referent spokesperson (someone the audience can easily relate to, a celebrity) and expert spokesperson (someone who has credibility, an expert).: ​
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  • Home
    • The PATH >
      • Stages of Adapting to Health
      • Locus of Health Decision-Making Control
      • Predictor of Health Outcomes
      • Benefits
  • Applications
    • Health Consumer Market >
      • Marketing and Advertising
      • CRM
      • Population Health Management
      • Psychographic Segmentation
      • Focus Groups
    • One-to-One >
      • Patient Experience and Satisfaction
      • Patient Engagement
      • Patient Centered Care
      • Disease Management
      • Health Coaching
  • Products
    • Adaptive Health Behavior Inventory
    • PATH Analysis Services
    • PATH Deep Dive
    • PATH Engagement Protocols >
      • One-To-One
      • Messaging & Media
    • PATH Marcomm Analysis
    • Product Licensing
  • Resources
    • Articles
    • White Papers
    • Research >
      • Gender, Age, and Adaptive Health Behavior
      • PATH and Medical Expenditures
      • Dissertation
      • PATH and Type 2 Diabetes
      • AHBI_Brain_Behavior
      • Profiles of Attitudes
    • PATH Reference
    • Book
  • About
  • Contact
    • Dr. Frederick Navarro
  • Blog