marketing and advertising
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Increase the ROI on advertising dollars. Get significant improvements in awareness, recall, and favorability in response to your health care advertising by targeting health-goal-directed actions.
Health goal-directed actions weed out relevant from irrelevant stimuli in seeking reward and avoiding pain both consciously and non-consciously. This means members of your target audience cannot help but pay attention, respond favorably to, and approach health messages that address the rewards associated with their every day adaptive actions. |
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PATH engagement protocols - Messaging & media
The PATH Engagement Protocols – Messaging & Media enable advertisers to embed words, phrases, and imagery in ads that speak directly to health-related rewards associated with specific configurations of goal-directed actions "forced" by the Patterns of Adapting to Health (PATH).
- Client-based research has shown that the proper application of PATH Engagement Protocols - Messaging & Media leads to improved message relevance, message retention, and persuasiveness increasing the ROI on advertising dollars.