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Patterns of adapting to health 

Locus of Health decision-making control

Adult adaptive health actions are partially shaped by their locus of health decision-making control, varying between an external locus, where health decisions are made by others, and an internal locus, where health decisions are primarily made by the individual.

Relevance: Health care marketing communications need to apply different tactics depending on the locus of health decision-making control of the target audience.   
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Locus of Health decision-making control and
​The adaptive patterns stage

As adults develop an internal locus of health decision-making control, health decisions become more complex. They are increasingly influenced by personal preferences, dislikes, habits, and physical capabilities as adults encounter new and routine health-related situations.

These interactions complicate health decision-making, forcing the individual to unconsciously adopt a default pattern optimized for balancing internal preferences against situational adaptive necessities. This is the Adaptive Patterns stage.
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Relevance: Marketing communications, engagement, or behavior change interventions optimally tailored to an adult's health adaptive pattern, representing intrinsically-goal-directed motivations, will generate greater success than one-size-fits-all alternatives.
Patterns of Adapting to Health (PATH) Licensing
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  • Home
    • The PATH >
      • Stages of Adapting to Health
      • Locus of Health Decision-Making Control
      • Predictor of Health Outcomes
      • Benefits
  • Applications
    • Health Consumer Market >
      • Marketing and Advertising
      • CRM
      • Population Health Management
      • Psychographic Segmentation
      • Focus Groups
    • One-to-One >
      • Patient Experience and Satisfaction
      • Patient Engagement
      • Patient Centered Care
      • Disease Management
      • Health Coaching
  • Products
    • Adaptive Health Behavior Inventory
    • PATH Analysis Services
    • PATH Deep Dive
    • PATH Engagement Protocols >
      • One-To-One
      • Messaging & Media
    • PATH Marcomm Analysis
    • Product Licensing
  • Resources
    • Articles
    • White Papers
    • Research >
      • Gender, Age, and Adaptive Health Behavior
      • PATH and Medical Expenditures
      • Dissertation
      • PATH and Type 2 Diabetes
      • AHBI_Brain_Behavior
      • Profiles of Attitudes
    • PATH Reference
    • Book
  • About
  • Contact
    • Dr. Frederick Navarro
  • Blog