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Predictive and intervention benefits

Benefits of The PATH

Measures and Tracks Health-related Behaviors Within Populations
Guidelines for Tailoring and Targeting Health Care Marketing and Advertising
  • Commitment to healthy dieting
  • Commitment to exercise
  • Commitment to health literacy
  • Proactive health focus
  • Care seeking behavior in response to perceived illness
  • Smoking risk
  • ​Excessive alcohol consumption
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  • Optimal tactics to bolster campaign awareness
  • Tactics to engage those with low or high health interest
  • Targeting based on the ability to persuade
  • Tailored headlines to leverage selective attention
  • Tactics to get past selective avoidance
  • ​Proper tailoring of information density, repetitions
  • ​Optimal triggering of positive affective response
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Links Compliance & Adherence To Patient Health Adaptive Patterns
Identifies Behavioral Drivers of Medical Expenditures
  • Rapid insight into patient situational goals and actions which influence compliance, adherence, and the patient experience
  • Identify individuals with risk of poor patient compliance
  • Reduction of poor patient compliance Identify risk of poor patient adherence
  • ​Reduction of poor patient adherence
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  • Validated predictor of medical expenditures -Identifies health-behavior patterns with claims variance of $1,200 to $2,000 per person per year Up to $300 per member per year cost reduction
  • High and low facility (hospital) claims for primary insured High and low non-facility (physician/specialist) claims for primary insured
  • High and low pharmacy claims for primary insured
  • High and low dependent facility (hospital) claims
  • High and low dependent non-facility (physician) claims
  • ​High and low dependent pharmacy claims
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Health Behavior Change
  • Enhance patient engagement
  • Raise patient adoption of new behaviors
  • Reverse deterioration of client-clinical engagement
  • Reverse deterioration of client adoption of goals
  • ​Improve clinician engagement competence
  • ​Engagement tactics based on poor health literacy
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Doctor-Patient Engagement
  • ​Improve doctor-patient interaction (empathy, understanding, persuasion)
  • Improve patient comfort talking to doctor
  • Improve patient understanding of information -Improve perception of doctor care
  • Improve patient sense that doctor cares about patient
  • Improve patient satisfaction with providers
  • ​Predict levels of patient satisfaction
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Patterns of Behavior Linked to Disease Risk
  • Identify higher risk of chronic co-morbid conditions
  • Higher risk of arthritis or rheumatism
  • Higher risk of depression
  • Higher risk of anxiety
  • Higher risk of osteoporosis
  • Higher risk of respiratory conditions
  • Higher risk of sciatica or chronic back
  • Higher risk of sleeping problem and disorders
  • Higher risk of hypertension or high blood pressure
  • Higher risk of heart disease Higher risk of stroke
  • ​Identify patterns of illness or disease co-morbidities
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Demand for Complimentary Alternative Care
  • Individuals with low and high demand for aromatherapy
  • Low and high demand for acupuncture
  • Low and high demand for meditation
  • Low and high demand for relaxation
  • ​Low and high demand for herbal therapy
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  • Home
    • The PATH >
      • Stages of Adapting to Health
      • Locus of Health Decision-Making Control
      • Predictor of Health Outcomes
      • Benefits
  • Applications
    • Health Consumer Market >
      • Marketing and Advertising
      • CRM
      • Population Health Management
      • Psychographic Segmentation
      • Focus Groups
    • One-to-One >
      • Patient Experience and Satisfaction
      • Patient Engagement
      • Patient Centered Care
      • Disease Management
      • Health Coaching
  • Products
    • Adaptive Health Behavior Inventory
    • PATH Analysis Services
    • PATH Deep Dive
    • PATH Engagement Protocols >
      • One-To-One
      • Messaging & Media
    • PATH Marcomm Analysis
    • Product Licensing
  • Resources
    • Articles
    • White Papers
    • Research >
      • Gender, Age, and Adaptive Health Behavior
      • PATH and Medical Expenditures
      • Dissertation
      • PATH and Type 2 Diabetes
      • AHBI_Brain_Behavior
      • Profiles of Attitudes
    • PATH Reference
    • Book
  • About
  • Contact
    • Dr. Frederick Navarro
  • Blog