Naturalist: Q11 Level of health emphasis and involvement
Level: Strongly agree
Question: q11
Core statement: I am always on the look out for information about nutrition and healthy dieting
Response: Strongly agree
Intrinsic Motivation: I’m very motivated to think about what I eat and to give thought to good nutrition. I want good health. It’s work, but I am willing to take time to keep up with what I eat.
Recommendations: Focus on the values of proper nutrition and dieting, and a genuine commitment to optimum nutritional fitness.
Themes: Visual cues should stress activities or signals that communicate the commitment to good nutrition (e.g., eating fresh fruit and vegetables, drinking protein drink, rare consumption of junk or fast food). Auditory or message cues should portray the individual as saying things like, "After I work out at the gym, I have my protein drink."
Further considerations: Visual portrayals should show an individual who looks very healthy. There are also demographic associations with some degree of affluence or higher education.
Appeal style: Utilitarian (focus on health and benefits that support good nutrition).
Repetitions: Low repetitions
Durations: Long duration messages
Complexity: Broad based information on health nutrition and related topics
Content emphasis: Product/service performance and benefits that support good nutritional habits.
Primary medium: Print and Internet
Fear appeals: Refrain from using fear appeals to motivate good nutrition.
Humor: Refrain from using humor to motivate better nutritional habits.
Explicit conclusions: Let customer draw conclusions
Type of argument: One-sided argument: Focus on benefits to staying healthy through good nutrition.
Authority appeals: Medical authority figure, fitness celebrity or peer testimonial if confidence in medical professionals is low
Spokesperson: Expert spokesperson (experienced peer or nutritional expert)
Level: Strongly agree
Question: q11
Core statement: I am always on the look out for information about nutrition and healthy dieting
Response: Strongly agree
Intrinsic Motivation: I’m very motivated to think about what I eat and to give thought to good nutrition. I want good health. It’s work, but I am willing to take time to keep up with what I eat.
Recommendations: Focus on the values of proper nutrition and dieting, and a genuine commitment to optimum nutritional fitness.
Themes: Visual cues should stress activities or signals that communicate the commitment to good nutrition (e.g., eating fresh fruit and vegetables, drinking protein drink, rare consumption of junk or fast food). Auditory or message cues should portray the individual as saying things like, "After I work out at the gym, I have my protein drink."
Further considerations: Visual portrayals should show an individual who looks very healthy. There are also demographic associations with some degree of affluence or higher education.
Appeal style: Utilitarian (focus on health and benefits that support good nutrition).
Repetitions: Low repetitions
Durations: Long duration messages
Complexity: Broad based information on health nutrition and related topics
Content emphasis: Product/service performance and benefits that support good nutritional habits.
Primary medium: Print and Internet
Fear appeals: Refrain from using fear appeals to motivate good nutrition.
Humor: Refrain from using humor to motivate better nutritional habits.
Explicit conclusions: Let customer draw conclusions
Type of argument: One-sided argument: Focus on benefits to staying healthy through good nutrition.
Authority appeals: Medical authority figure, fitness celebrity or peer testimonial if confidence in medical professionals is low
Spokesperson: Expert spokesperson (experienced peer or nutritional expert)