Family Centered: Q11 Level of health emphasis and involvement
Level: Somewhat agree
Question: q11
Core statement: I am always on the lookout for information about nutrition and healthy dieting
Response: Somewhat agree
Intrinsic Motivation: I’m somewhat motivated to think about what I eat and to give thought to good nutrition. I want good health. It’s work, but I am willing to take some time to keep up with what I eat.
Recommendations: Focus on the values of proper nutrition and dieting, and a genuine commitment to optimum nutritional fitness.
Themes: Visual cues should stress activities or signals that communicate the commitment to good nutrition (e.g., eating fresh fruit and vegetables, drinking a protein drink, rare consumption of junk or fast food). Auditory or message cues should portray the individual as saying things like, "After I work out at the gym, I have my protein drink."
Further considerations: Visual portrayals should show an individual who looks healthy. There are also demographic associations with some degree of affluence or higher education.
Appeal style: Utilitarian (focus on health and benefits that support good nutrition).
Repetitions: Low repetitions
Durations: Long duration messages
Complexity: Broad based information on health nutrition and related topics
Content emphasis: Product/service performance and benefits that support good nutritional habits.
Primary medium: Print and Internet
Fear appeals: Refrain from using fear appeals to motivate good nutrition.
Humor: Refrain from using humor to motivate better nutritional habits.
Explicit conclusions: Let customer draw conclusions
Type of argument: One-sided argument: Focus on benefits to staying healthy through good nutrition.
Authority appeals: Medical authority figure, fitness celebrity or peer testimonial if confidence in medical professionals is low
Spokesperson: Expert spokesperson (experienced peer or nutritional expert)
Level: Somewhat agree
Question: q11
Core statement: I am always on the lookout for information about nutrition and healthy dieting
Response: Somewhat agree
Intrinsic Motivation: I’m somewhat motivated to think about what I eat and to give thought to good nutrition. I want good health. It’s work, but I am willing to take some time to keep up with what I eat.
Recommendations: Focus on the values of proper nutrition and dieting, and a genuine commitment to optimum nutritional fitness.
Themes: Visual cues should stress activities or signals that communicate the commitment to good nutrition (e.g., eating fresh fruit and vegetables, drinking a protein drink, rare consumption of junk or fast food). Auditory or message cues should portray the individual as saying things like, "After I work out at the gym, I have my protein drink."
Further considerations: Visual portrayals should show an individual who looks healthy. There are also demographic associations with some degree of affluence or higher education.
Appeal style: Utilitarian (focus on health and benefits that support good nutrition).
Repetitions: Low repetitions
Durations: Long duration messages
Complexity: Broad based information on health nutrition and related topics
Content emphasis: Product/service performance and benefits that support good nutritional habits.
Primary medium: Print and Internet
Fear appeals: Refrain from using fear appeals to motivate good nutrition.
Humor: Refrain from using humor to motivate better nutritional habits.
Explicit conclusions: Let customer draw conclusions
Type of argument: One-sided argument: Focus on benefits to staying healthy through good nutrition.
Authority appeals: Medical authority figure, fitness celebrity or peer testimonial if confidence in medical professionals is low
Spokesperson: Expert spokesperson (experienced peer or nutritional expert)