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PATh of health

Shopping to save money on health care

5/25/2018

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A person’s likelihood of shopping and comparing health care providers and insurers to save money is strongly and reliably predicted by their level of conformity to the Patterns of Adapting to Health (PATH). 

Three separate studies from 2003, 2012, and 2017 show that as adult health behavior increasingly conforms to Patterns 2, 4, and 7 their tendency to ignore the cost implications of health care has remained strong in spite of increasing costs.  Adults conforming to these patterns of adapting to health appear to be unaffected by the rising costs of health care with no change in their tendency to ignore the cost implications of their care.

However, as adults conform to Pattern 3, health care shopping behavior has gotten stronger. Adults conforming to this pattern of adapting to health showed greater attention to the cost of health care and increasing shopping behavior as the cost of health care increased between 2003 and 2017. 

Interestingly, adult’s conforming to Patterns 4 and 7 are the most frequent seekers of health care and generate the greatest medical expenditures. The health care demand associated with these two patterns can’t be discounted as a factor, even if only a minor one, supporting continued health care cost inflation.     
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  • Home
    • The PATH >
      • Stages of Adapting to Health
      • Locus of Health Decision-Making Control
      • Predictor of Health Outcomes
      • Benefits
  • Applications
    • Health Consumer Market >
      • Marketing and Advertising
      • CRM
      • Population Health Management
      • Psychographic Segmentation
      • Focus Groups
    • One-to-One >
      • Patient Experience and Satisfaction
      • Patient Engagement
      • Patient Centered Care
      • Disease Management
      • Health Coaching
  • Products
    • Adaptive Health Behavior Inventory
    • PATH Analysis Services
    • PATH Deep Dive
    • PATH Engagement Protocols >
      • One-To-One
      • Messaging & Media
    • PATH Marcomm Analysis
    • Product Licensing
  • Resources
    • Articles
    • White Papers
    • Research >
      • Gender, Age, and Adaptive Health Behavior
      • PATH and Medical Expenditures
      • Dissertation
      • PATH and Type 2 Diabetes
      • AHBI_Brain_Behavior
      • Profiles of Attitudes
    • PATH Reference
    • Book
  • About
  • Contact
    • Dr. Frederick Navarro
  • Blog