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PATh of health

Prescription Refill Reminders via Mobile Messaging

9/22/2018

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The availability of smart phone apps to help patients stay adherent to prescription medications is a sign of the hope placed in these apps by both pharma and providers to keep patients on their medications.  

Yet, how many patients actually want to receive prescription reminders on their smart phones?

A 2012 national survey of nearly 2,000 adults provided an answer. Among these adults, 17% responded "yes" to receiving prescription drug reminders on their smart phones. So, less than a fifth of adults would use such apps. But, that's not the end of the story.

An adult’s dominant “pattern of adapting to health” was a factor shaping their interest in receiving prescription refill reminders sent to their mobile phone.  As many as 23% of adults dominated by Pattern 5 expressed interest in getting such reminders. In contrast, adults dominated by Patterns 1 and 9 expressed the lowest interest at 6% and 11%, respectively. 

While mobile messaging reminders have been shown improve oral medication adherence, their usefulness as an adherence tool is relatively low based on patient interest, which is further likely to vary based on the dominant PATH of a patient.

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    Frederick H. Navarro, PhD.

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  • Home
    • The PATH >
      • Stages of Adapting to Health
      • Locus of Health Decision-Making Control
      • Predictor of Health Outcomes
      • Benefits
  • Applications
    • Health Consumer Market >
      • Marketing and Advertising
      • CRM
      • Population Health Management
      • Psychographic Segmentation
      • Focus Groups
    • One-to-One >
      • Patient Experience and Satisfaction
      • Patient Engagement
      • Patient Centered Care
      • Disease Management
      • Health Coaching
  • Products
    • Adaptive Health Behavior Inventory
    • PATH Analysis Services
    • PATH Deep Dive
    • PATH Engagement Protocols >
      • One-To-One
      • Messaging & Media
    • PATH Marcomm Analysis
    • Product Licensing
  • Resources
    • Articles
    • White Papers
    • Research >
      • Gender, Age, and Adaptive Health Behavior
      • PATH and Medical Expenditures
      • Dissertation
      • PATH and Type 2 Diabetes
      • AHBI_Brain_Behavior
      • Profiles of Attitudes
    • PATH Reference
    • Book
  • About
  • Contact
    • Dr. Frederick Navarro
  • Blog