Healthcare Driven: Q24 Level of being health proactive
Level: Very high
Question: q24
Core statement: I am very involved in keeping myself healthy
Response: Strongly agree
Intrinsic Motivation: I’m very motivated to think about my health and how I can stay healthy. If I have a health issue come up, you can be sure I’ll have a good idea of how I’ll deal with it. There are many health issues you can prevent if you just think about the future and plan. Taking time to support good health in the future is definitely worth it.
Recommendations: These adults display attitudes or behaviors that are health proactive. They are very involved in some activities or behaviors that promote long-term health. They make claims that they try to keep their bodies in top physical shape and their other attitudes and behaviors show that this is probably so. Advertisements designed for them should acknowledge the value of proactive health thinking and behaviors dedicated to long-term health. These adults find the time to keep their health up. They look to the long-term.
Themes: Visual cues can include medical or non-medical settings (e.g., home, work place). Visual or auditory cues should show an individual who is in good physical shape (e.g., appears fit in workout clothes). The individual should be portrayed engaging in activities that promote long-term health (e.g., at the doctor getting semi-annual physical, eating high fiber foods, eating or preparing fresh vegetables). The individual should be portrayed as saying things like, "I watch what I eat because I am looking to health in the future." or "I get regular check-ups to make sure I don't run into trouble in the future." Or a family member can be portrayed as saying, "My husband looks ahead to his health…"
Further considerations: Include detailed information along with the core message. Use both long and short phrases in body text to communicate key points and statements of relevance. Inform and teach. Bait with offer of further information.
Appeal style: Utilitarian (focus on use and benefits that support efforts towards good health).
Repetitions: Low repetitions
Durations: Long duration messages
Complexity: Broad based information supporting efforts at good health.
Content emphasis: Product/service performance and benefits that support good health focus.
Primary medium: Print and Internet
Fear appeals: Refrain from using fear appeals to motivate efforts at good health.
Humor: Refrain from using humor to motivate or support good health.
Implicit conclusions: Let customer draw conclusions
Type of argument: One-sided argument: Talk about the benefits of good health planning and communicate how your service or product supports these goals and activities.
Authority appeals: Medical authority figure or peer testimonial if confidence in medical professionals is low
Spokesperson: Expert spokesperson (experienced peer or doctor, nurse or other health care professional)
Level: Very high
Question: q24
Core statement: I am very involved in keeping myself healthy
Response: Strongly agree
Intrinsic Motivation: I’m very motivated to think about my health and how I can stay healthy. If I have a health issue come up, you can be sure I’ll have a good idea of how I’ll deal with it. There are many health issues you can prevent if you just think about the future and plan. Taking time to support good health in the future is definitely worth it.
Recommendations: These adults display attitudes or behaviors that are health proactive. They are very involved in some activities or behaviors that promote long-term health. They make claims that they try to keep their bodies in top physical shape and their other attitudes and behaviors show that this is probably so. Advertisements designed for them should acknowledge the value of proactive health thinking and behaviors dedicated to long-term health. These adults find the time to keep their health up. They look to the long-term.
Themes: Visual cues can include medical or non-medical settings (e.g., home, work place). Visual or auditory cues should show an individual who is in good physical shape (e.g., appears fit in workout clothes). The individual should be portrayed engaging in activities that promote long-term health (e.g., at the doctor getting semi-annual physical, eating high fiber foods, eating or preparing fresh vegetables). The individual should be portrayed as saying things like, "I watch what I eat because I am looking to health in the future." or "I get regular check-ups to make sure I don't run into trouble in the future." Or a family member can be portrayed as saying, "My husband looks ahead to his health…"
Further considerations: Include detailed information along with the core message. Use both long and short phrases in body text to communicate key points and statements of relevance. Inform and teach. Bait with offer of further information.
Appeal style: Utilitarian (focus on use and benefits that support efforts towards good health).
Repetitions: Low repetitions
Durations: Long duration messages
Complexity: Broad based information supporting efforts at good health.
Content emphasis: Product/service performance and benefits that support good health focus.
Primary medium: Print and Internet
Fear appeals: Refrain from using fear appeals to motivate efforts at good health.
Humor: Refrain from using humor to motivate or support good health.
Implicit conclusions: Let customer draw conclusions
Type of argument: One-sided argument: Talk about the benefits of good health planning and communicate how your service or product supports these goals and activities.
Authority appeals: Medical authority figure or peer testimonial if confidence in medical professionals is low
Spokesperson: Expert spokesperson (experienced peer or doctor, nurse or other health care professional)