Health Contented: Q16 Level of health emphasis and involvement
Level: Moderate
Question: q16
Core statement: I try to keep my body in top physical shape
Response: Neither agree nor disagree
Intrinsic Motivation: I’m only moderately motivated to keep myself in good physical shape. I want good health, but I don’t go overboard about. It’s hard work and time consuming to keep yourself active and to put demands on your body that really isn’t necessary.
Recommendations: Focus on the values or priorities of moderate physical activity, moderate attention to nutrition, and a commitment in principle to good physical fitness.
Themes: Visual or auditory cues can show an individual involved in low-impact exercise (e.g., walking, bowling, miniature golf, and everyday activities). The individual can be shown eating foods that are "good for you" (e.g., some whole grains or high-fiber cereal, low fat milk, small amounts of salt, occasional consumption of fast foods). Members of the target audience can be portrayed as saying, "I make sure I get some regular exercise, and eat sensibly. I ordered a book about nutritional diets that I haven't read yet. I feel I have a good, balanced approach to staying healthy."
Further considerations: The adult should appear in fairly good or average physical shape.
Appeal style: Mixture of hedonic (emotional, feeling) and utilitarian (facts, features, and benefits that focus on fitness).
Repetitions: Medium repetitions
Durations: Medium duration messages
Complexity: Balance key points with broad based information
Content emphasis: Combine some active visuals with message elements
Primary medium: Mix of television/radio and print
Fear appeals: Use fear appeals sparingly and carefully
Humor: Use moderate humor
Drawing conclusions: Combine drawing explicit conclusions with letting customer draw explicit conclusions
Type of argument: Use a combination of one-sided and two-sided arguments
Authority appeals: Peer testimonial or medical authority
Spokesperson: Balance of referent and expert spokesperson
Level: Moderate
Question: q16
Core statement: I try to keep my body in top physical shape
Response: Neither agree nor disagree
Intrinsic Motivation: I’m only moderately motivated to keep myself in good physical shape. I want good health, but I don’t go overboard about. It’s hard work and time consuming to keep yourself active and to put demands on your body that really isn’t necessary.
Recommendations: Focus on the values or priorities of moderate physical activity, moderate attention to nutrition, and a commitment in principle to good physical fitness.
Themes: Visual or auditory cues can show an individual involved in low-impact exercise (e.g., walking, bowling, miniature golf, and everyday activities). The individual can be shown eating foods that are "good for you" (e.g., some whole grains or high-fiber cereal, low fat milk, small amounts of salt, occasional consumption of fast foods). Members of the target audience can be portrayed as saying, "I make sure I get some regular exercise, and eat sensibly. I ordered a book about nutritional diets that I haven't read yet. I feel I have a good, balanced approach to staying healthy."
Further considerations: The adult should appear in fairly good or average physical shape.
Appeal style: Mixture of hedonic (emotional, feeling) and utilitarian (facts, features, and benefits that focus on fitness).
Repetitions: Medium repetitions
Durations: Medium duration messages
Complexity: Balance key points with broad based information
Content emphasis: Combine some active visuals with message elements
Primary medium: Mix of television/radio and print
Fear appeals: Use fear appeals sparingly and carefully
Humor: Use moderate humor
Drawing conclusions: Combine drawing explicit conclusions with letting customer draw explicit conclusions
Type of argument: Use a combination of one-sided and two-sided arguments
Authority appeals: Peer testimonial or medical authority
Spokesperson: Balance of referent and expert spokesperson