Family Driven: Q7 Involvement in family health
Level: Neutral
Question: q7
Core statement: I like being the one to decide where we get our family healthcare
Response: Neither agree nor disagree
Intrinsic Motivation: I tend to share in health care decisions for family members in most cases. I tend to prefer sharing the job.
Recommendations: Appeals should cater to the Customers who have some participation in family health matters. Appeals should also cater to the adults who view average family health as not quite good enough. For these adults, dealing with family health issues is necessary. These adults do not really mind spending some time reading up on what family health practices may be best, or becoming more knowledgeable on what is good for the family. But it isn't something they do on a regular basis. To them, some effort should be expended to bring family health to a better than average status.
Themes: Visual cues can include children or spouse, although they should be downplayed. The same is true for auditory or printed cues and signals. The individual can be portrayed as giving some time and thought to family health issues, but not to the extreme.
Further considerations:
Appeal style: Mixture of hedonic (emotional, feeling) and utilitarian (facts, features, and benefits)
Repetitions: Medium repetitions
Durations: Medium duration messages
Complexity: Balance key points with broad based information
Content emphasis: Combine some active visuals with message elements
Primary medium: Mix of television/radio and print
Fear appeals: Use fear appeals sparingly and carefully
Humor: Use moderate humor
Drawing conclusions: Combine drawing explicit conclusions with letting customer draw explicit conclusions
Type of argument: Use combination of one-sided and two-sided arguments
Authority appeals: Peer testimonial or medical authority
Spokesperson: Referent spokesperson (someone customer can easily relate to, a celebrity not associated with family)
Level: Neutral
Question: q7
Core statement: I like being the one to decide where we get our family healthcare
Response: Neither agree nor disagree
Intrinsic Motivation: I tend to share in health care decisions for family members in most cases. I tend to prefer sharing the job.
Recommendations: Appeals should cater to the Customers who have some participation in family health matters. Appeals should also cater to the adults who view average family health as not quite good enough. For these adults, dealing with family health issues is necessary. These adults do not really mind spending some time reading up on what family health practices may be best, or becoming more knowledgeable on what is good for the family. But it isn't something they do on a regular basis. To them, some effort should be expended to bring family health to a better than average status.
Themes: Visual cues can include children or spouse, although they should be downplayed. The same is true for auditory or printed cues and signals. The individual can be portrayed as giving some time and thought to family health issues, but not to the extreme.
Further considerations:
Appeal style: Mixture of hedonic (emotional, feeling) and utilitarian (facts, features, and benefits)
Repetitions: Medium repetitions
Durations: Medium duration messages
Complexity: Balance key points with broad based information
Content emphasis: Combine some active visuals with message elements
Primary medium: Mix of television/radio and print
Fear appeals: Use fear appeals sparingly and carefully
Humor: Use moderate humor
Drawing conclusions: Combine drawing explicit conclusions with letting customer draw explicit conclusions
Type of argument: Use combination of one-sided and two-sided arguments
Authority appeals: Peer testimonial or medical authority
Spokesperson: Referent spokesperson (someone customer can easily relate to, a celebrity not associated with family)