PATH Benefits - PATH Institute

Benefits of The PATH

Measures and Tracks Health-related Behaviors Within Populations

Guidelines for Tailoring and Targeting Health Care Marketing and Advertising

Commitment to healthy dieting
Commitment to exercise
Commitment to health literacy
Proactive health focus
Care seeking behavior in response to perceived illness
Smoking risk
Excessive alcohol consumption

Optimal tactics to bolster campaign awareness
Tactics to engage those with low or high health interest
Targeting based on the ability to persuade
Tailored headlines to leverage selective attention
Tactics to get past selective avoidance
Proper tailoring of information density, repetitions
Optimal triggering of positive affective response

Links Compliance & Adherence To Patient Health Adaptive Patterns

Identifies Behavioral Drivers of Medical Expenditures

Rapid insight into patient situational goals and actions which influence compliance, adherence, and the patient experience
Identify individuals with risk of poor patient compliance
Reduction of poor patient compliance Identify risk of poor patient adherence
Reduction of poor patient adherence

Validated predictor of medical expenditures -Identifies health-behavior patterns with claims variance of $1,200 to $2,000 per person per year Up to $300 per member per year cost reduction
High and low facility (hospital) claims for primary insured High and low non-facility (physician/specialist) claims for primary insured
High and low pharmacy claims for primary insured
High and low dependent facility (hospital) claims
High and low dependent non-facility (physician) claims
High and low dependent pharmacy claims

Health Behavior Change

Enhance patient engagement
Raise patient adoption of new behaviors
Reverse deterioration of client-clinical engagement
Reverse deterioration of client adoption of goals
Improve clinician engagement competence
Engagement tactics based on poor health literacy

Doctor-Patient Engagement

Improve doctor-patient interaction (empathy, understanding, persuasion)
Improve patient comfort talking to doctor
Improve patient understanding of information -Improve perception of doctor care
Improve patient sense that doctor cares about patient
Improve patient satisfaction with providers
Predict levels of patient satisfaction

Patterns of Behavior Linked to Disease Risk

Identify higher risk of chronic co-morbid conditions
Higher risk of arthritis or rheumatism
Higher risk of depression
Higher risk of anxiety
Higher risk of osteoporosis
Higher risk of respiratory conditions
Higher risk of sciatica or chronic back
Higher risk of sleeping problem and disorders
Higher risk of hypertension or high blood pressure
Higher risk of heart disease Higher risk of stroke
Identify patterns of illness or disease co-morbidities

Demand for Complimentary Alternative Care

Individuals with low and high demand for aromatherapy
Low and high demand for acupuncture
Low and high demand for meditation
Low and high demand for relaxation
Low and high demand for herbal therapy