marketing and advertising
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Increase the ROI on advertising dollars. Get significant improvements in awareness, recall, and favorability in response to your health care advertising by targeting health-goal-directed actions.
Health goal-directed actions weed out relevant from irrelevant stimuli in seeking reward and avoiding pain both consciously and non-consciously. This means members of your target audience cannot help but pay attention, respond favorably to, and approach health messages that address the rewards associated with their every day adaptive actions. The PATH Engagement Protocols – Messaging & Media enable advertisers to embed words, phrases, and imagery in ads that speak directly to health-related rewards associated with specific configurations of goal-directed actions modeled by the Patterns of Adapting to Health (PATH).
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