health  psychographic segmentation

​The Patterns of Adapting to Health (PATH) provide a tested, validated, health-specific psychographic segmentation solution that has informed market research for both hospitals systems and health insurance plans over three decades.
 
Benefits of applying the PATH to your next market research:

• Well-defined, reliable health-specific psychographic segments with known traits and relationships to health 
• ​​Psychographic segments with validated predictive relationships to - health conditions, service line demand, and medical expenditures
• Demonstrated relationships to brand  awareness and preference
• Ability to align brand promise with key segment health goals and behavior
• Identify current health and media practices
• Target segments based on market size, demand, use intentions, and openness to persuasion​

Licensing the Adaptive Health Behavior Inventory (AHBI)

Market and brand research partner